Field notes from running ecommerce operations for hundreds of brands. No listicles, no fluff.
Software vs. managed agencies, what actually gets automated, real costs, and how to pick the right model for your store.
Bid strategies, keyword harvesting, and TACOS targets we actually use for clients under $500K/mo.
Recruiting, contracting, and paying affiliate creators without burning your ops team out.
A staffing model for handling 5x message volume without hiring 5x the humans.
What we've learned from onboarding 60+ sellers to Walmart Connect and WFS.
Long-tail keywords, tag experiments, and the thumbnail tests that unlocked 3x visits.
A pragmatic rules engine for eBay sellers who care about profit, not just Buy Box.
